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Generic No More: Galvanizing Growth on the Gulf

Updated: Mar 19

For years, a Gulf Coast-based manufacturer of signage had been attempting to expand from its high-volume, low-margin, generic signage business, hoping to participate in the high-value, custom signage market.

A comprehensive analysis of the business discovered that the majority of this manufacturer's business was generated through local Google searches and local foot traffic.

The average customer for this signage manufacturer was seeking low-margin products such as chloroplast yard signs and vinyl banners.

The SpaceCity team redesigned the manufacturer's sales process by focusing the efforts of the sales team towards the B2B market and equipped the manufacturer with the tools necessary (software, marketing collateral, etc)


Without breaking the bank, our client was successfully able to pivot into the lucrative B2B bespoke signage market without sacrificing its original commitments to generic lower-margin signage manufacturing.

The SpaceCity team identified opportunities to supply bespoke signage to commercial and institutional clients through high-value contracts that include ADA-compliant acrylic signs, vinyl facility graphics, and outdoor channel signage.

In less than 5 months, our client was able to sign two supply and install contracts for the provision of custom-designed signage with two major institutional clients and their appointed general contractors. With experience under their belt, they are further poised to build upon their successes in order to secure future high-value bespoke sign manufacturing contract awards.



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